Graphic design is an apt wrapping of ideas in a proper form of visual arts. I have always been inspired by a liaison between words and a form to create individual concepts, which become far more concerned about visual logic and internal coherence of projects. The psychology of perception, humour, proportions, theory of communication, visual semiotics, theory of a colour are the issues, which form the fundaments of a concept. The most important thing is to put the spectators’ consciousness in motion and play on their strings of sensitivity.

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